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History and definition of Graphics Design

HawksCode Software’s Pvt Ltd in Delhi represents visual communication as the process of conveying information and solving problems through typography, photography, and illustration. The field is often considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine images, illustrations, and text to form visual representations of ideas and messages. They use typography, graphic arts, and page layout techniques to create visual structures. Common applications of graphic design include corporate branding (logos and identity design), editorial design (magazines, newspapers, and books), wayfinding, advertising, website design, communication design, product packaging, and signage.

While graphic design as a discipline has a relatively recent history, the activities similar to graphic design can be traced back throughout human history. From the caves of Lascaux to Rome’s Trajan’s Column, from the illuminated manuscripts of the Middle Ages to the neon lights of Ginza, Tokyo, the practice of visual communication spans centuries. In ancient Babylon, artisans pressed cuneiform engravings into mud blocks or tablets, which were used for construction and communication. These blocks provided information such as the name of the ruling monarch or other dignitaries. This could arguably be considered the first “billboard” or “street sign” announcing the name of a ruler, similar to the signs we see today. The Egyptians used hieroglyphics to communicate through picture symbols, dating as far back as 136 B.C., as seen on the Rosetta Stone. “The Rosetta Stone, discovered by one of Napoleon’s architects, was an advertisement for the Egyptian ruler, Ptolemy, calling him the ‘true Son of the Sun, the Father of the Moon, and the Keeper of the Happiness of Men.'”

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